Refined Design Unveiled for Proposed Marriott Hotel on Wasaga Beach Waterfront

WASAGA BEACH – The refined design for a proposed Marriott hotel on Beach Drive has been unveiled, marking an important step in the Town’s planning review process and the continued evolution of Ontario's summer playground.

The proposal represents one of the most significant private-sector investments in Wasaga Beach’s history.

The premium Marriott-branded hotel is the first phase of a broader multi-phase development led by Sunray Group, and will include:

•  A full-service Marriott hotel with premium accommodations
• A year-round restaurant and indoor-outdoor gathering spaces
• Event, meeting, and wedding facilities
• Wellness amenities, including fitness and pool facilities
• A full-service spa offering relaxation and wellness experiences
• Ground-floor commercial uses, including shops, cafés, and restaurants

As part of the project, Sunray Group would also deliver a new public Festival Square adjacent to the hotel — a flexible outdoor gathering space designed to host events, performances, and community programming, bringing energy and year-round activity to the heart of the waterfront.

Ray Gupta, Chairman & CEO of Sunray Group of Hotels, said the project reflects both a personal connection to Wasaga Beach and a long-term commitment to its future.

The approximately 160-room hotel is designed to reflect its extraordinary setting, blending contemporary architecture with subtle retro influences inspired by Wasaga Beach’s rich tourism legacy. 

Warm wood elements and expansive glass create a light-filled, open atmosphere that connects guests to the surrounding landscape, while a signature rooftop patio and event venue will offer panoramic views of the beachfront and some of the most spectacular sunsets on Georgian Bay.

The project could create more than 100 local jobs and is intended to support increased tourism, including longer stays and higher-value visitation—benefiting businesses across the community.

The proposal is currently under review through the Town’s planning approvals process. Council will consider input from the public, along with a staff report and recommendations, before making any decisions. 

If approved, construction is anticipated to begin this summer.

Quick Facts

• Wasaga Beach is the longest freshwater beach in the world, stretching more than 14 kilometres across eight beach areas.
• Wasaga Beach continues to be recognized by leading travel publications and organizations—including Lonely Planet, Narcity Canada, and Destination Canada—as one of Canada’s top beach destinations.
• The Town of Wasaga Beach welcomes over two million visitors annually, making it one of Ontario’s most visited destinations. It is also the only Canadian municipality with a provincial park located in its downtown and main tourism area. Wasaga Beach Provincial Park is a “recreation class” provincial park that is intended to be designed and managed to provide a high level of outdoor recreation experiences for visitors.

Additional resources

• Watch Ontario Premier Doug Ford announce that Ontario will invest over $38 million to increase tourism in Wasaga Beach and help create “Destination Wasaga”
• Learn more about the award-winning Sunray Group.
• Learn more about Destination Wasaga.
• High resolution images available upon request. 

Related news

• A Once-in-a-Generation Vision Takes Shape: Destination Wasaga Reveals Draft Plans for One of Canada’s Most Iconic Beach Destinations
• Ontario Building Destination Wasaga

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Karla Findlay
Special Projects Leader
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Sandra Watts
General Manager External Relations
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