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Strategic Priorities

Our Vision for the Future

Wasaga Beach will inspire the world as a global leader in sustainability, creativity, innovation and FUN, with thriving businesses, safe, inclusive and complete neighbourhoods; where we celebrate our rich history and diversity of cultures, our natural beauty, the Nottawasaga River, Georgian Bay and the world’s longest freshwater beach. A place where people choose to come to create memories that will last a lifetime. 

 

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Our vision statement is supported by five strategic pillars and eighty-four implementation actions.

94%

of Priorities completed, ongoing or underway within first 2 years

Completed: 33

Underway: 23

Ongoing: 23

Not Yet Started: 5

Explore Our Current Priorities

Choose an area of focus to learn more about specific priorities.

Complete Inclusive Opportunities Well-Run Green

Complete

Pursue Complete Neighbourhoods

Action Target Status Funding Source
Secure private development partner(s) 0-4 Years Complete Town
Identify any changes required to updatethe DDMP, OP, ZBL and UDG’s 0-4 Years Underway Town
Redevelop the Beachfront 8+ Years Underway Town, External
Identify and begin work  on a phase one implementation project 0-4 Years Underway Town, External
Explore the viability of rebuilding the Dardanella 0-4 Years Complete Town, External
Rebuild Beach Drive 4-8 Years Underway Town
Implement short-term activation strategies 0-4 Years Ongoing Town, External

Action Target Status Funding Source
Pursue large tourism events 0-4 Years Ongoing Town, External
Pursue phase one development on Town lands 0-4 Years Underway

Town, External
Create a Landowner Working Group to coordinate development along Main Street 0-4 Years Underway

N/A
Prepare street design with phasing plan 8+ Years Underway Town

Action Target Status Funding Source
Explore the opportunity for a Community Hub adjacent to the new Arena 0-4 Years Complete External
Explore the opportunity at Sunnidale Trails 0-4 Years Complete External

Action Target Status Funding Source
Undertake neighbourhood walking audits 0-4 Years Ongoing N/A
Explore traffic calming in vulnerable locations (schools) 0-4 Years Ongoing N/A
Implement Safe Routes to School 0-4 Years Complete Town
Identify & construct additional priority sidewalks 0-4 Years Complete Town
Complete River Road West to Blueberry Trails 4-8 Years Underway Town, External
Review Urbanization of Sunnidale Road 0-4 Years Not Yet Started Town
Improvetown wayfinding 8+ Years Ongoing Town, External
Pursue Streetscape Design Guidelines 4-8 Years Underway Town

 

Action Target Status Funding Source
Provide more transit shelters 4-8 Years Ongoing Town
Expand service to Casino 0-4 Years Underway Town, External

Action Target Status Funding Source
Identify additional service expansions 4-8 Years Underway Town
Complete the Arena/Library 0-4 Years Complete Town
Park rehabilitation + development plan (15 min neighbourhoods) 8+ Years Complete N/A
Feasibility study to determine highest and best use of the former arena 0-4 Years Complete Town

 

Action Target Status Funding Source
Pursue community events 0-4 Years Ongoing External
Implement a Christmas Market 0-4 Years Complete Town, External

Action Target Status Funding Source
Prepare an Affordable Housing Action Plan 0-4 Years Underway Town
Strike an Affordable Housing Advisory Committee 0-4 Years Complete Town
Prepare a Workforce Housing Strategy 0-4 Years Underway Town
Host an Affordable Housing Summit 0-4 Years Not Yet Started Town
Under take a Short Term Rental/AirBnB review 0-4 Years Complete Town
Build more affordable housing 4-8 Years Ongoing Town, External
Pursue a Long Term Care Facility 4-8 Years Underway Town, External

Inclusive

Happy, Healthy & Safe Residents

Action Target Status Funding Source
Implement windrow clearing 0-4 Years Complete Town
Create an emergency support network for homeless (particularly in the winter) 0-4 Years Complete Town, External
Review the foodbank system 0-4 Years Underway Town
Hosta Poverty Reduction Roundtable 0-4 Years Complete Town, External

Action Target Status Funding Source
Restore the Walk-In Clinic 0-4 Years Complete Town, External

Action Target Status Funding Source
Increase representation of First Nations in cultural events 0-4 Years Ongoing Town
Hostanti-bullying event 0-4 Years Complete External

Action Target Status Funding Source
Consider a Panhandling By-Law 0-4 Years Complete N/A
Open Beach Drive 0-4 Years Complete N/A

Opportunities

Diversify the Economy & Create Jobs

Action Target Status Funding Source
Identify key sectors to diversify the economy 0-4 Years Ongoing N/A
Explore the feasibility for a Cultural Centre + Creative Economy 0-4 Years Complete Town, External
Pursue Foreign Direct Investment in Tourism Economy 0-4 Years Not Yet Started N/A

 

Action Target Status Funding Source
Undertake Business Roundtables 0-4 Years Ongoing Town
Implement a Small Business marketing Campaign 0-4 Years Ongoing Town, External
Improve Small Business Enterprise Centre in Wasaga 0-4 Years Complete Town

 

Action Target Status Funding Source
Resurrect the Tourism Destination Marketing Plan 0-4 Years Complete Town, External
Develop 10 Market Ready Experiences 0-4 Years Ongoing Town, External
Pursue a Junior hockey team 0-4 Years Complete N/A
Leverage the Destination Marketing Fund 0-4 Years Ongoing Town, External
Explore a Visitor Experience Ambassador Program 0-4 Years Ongoing Town

 

Action Target Status Funding Source
Undertake Economic Impact Assessments for significant projects 8+ Years Not Yet Started Town, External

Action Target Status Funding Source
Undertake a review of Town surplus lands 0-4 Years Complete N/A
Work with the province to review their land holdings 0-4 Years Underway N/A

Well-run

Excellence in Customer Service & Corporate Culture

Action Target Status Funding Source
Review Alternate Work Policy 0-4 Years Complete N/A
Implement a Staff Rewards and Recognition Program 0-4 Years Underway Town
Conduct regular corporate satisfaction surveys 0-4 Years Ongoing N/A
Conduct an Organizational Review 0-4 Years Complete N/A

Action Target Status Funding Source
Increase community engagement opportunities 0-4 Years Ongoing Town
Review and standardize RFP documents 0-4 Years Complete N/A
Seek ways to make government more transparent 0-4 Years Ongoing N/A

 

Action Target Status Funding Source
Review the Business Licensing process 0-4 Years Underway N/A
Pursue a Ward System 0-4 Years Underway N/A
Develop a beachfront parking/payment strategy 0-4 Years Complete N/A
Implement expedited home owner permit process 0-4 Years Underway N/A
Implement a Supplier/Contractor Code of Conduct 0-4 Years Complete N/A
Update the Indemnification Policy (Council no longer sue residents) 0-4 Years Complete N/A
Review/Update the Client Portal 0-4 Years Complete N/A

Action Target Status Funding Source
Build the Town reserves back up 0-4 Years Ongoing N/A
Reduce MPAC reassessment burden for residents 0-4 Years Not Yet Started N/A
Explore grants to reduce residential financial burden 0-4 Years Ongoing N/A

Green

Show Leadership in Responding to Climate Change

Action Target Status Funding Source
Strike an environmental advisory committee (EAC) 0-4 Years Complete N/A

Action Target Status Funding Source
Implement a town beautification program 0-4 Years Ongoing Town

Action Target Status Funding Source
Transition to a green fleet 8+ Years Ongoing Town, External
Pursue green energy alternatives at the Beachfront 8+ Years Underway Town, External
Improve Active Transportation Infrastructure 8+ Years Ongoing Town, External
Establish Green Development Standards 0-4 Years Underway Town
Undertake a Conservation and Energy Management Plan 0-4 Years Complete Town, External
Explore green retrofits to Town buildings 8+ Years Underway Town, External

You May Also be Interested in

Major Projects

Our Leadership

Mayor & Council

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