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Town of Wasaga Beach

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Beachfront Developer Selection Criteria
Staff Report - approved by Committee of the Whole Sept. 17

WATCH the discussion from the Sept. 17 Committee of the Whole meeting
Watch here

Beachfront Redevelopment - Review of Scoring Criteria - DRAFT - Sept. 17
Presentation to Committee of the Whole

Deloitte LLP Presentation on RFP process - Sept. 15, 2020
Review report

CAO's report re: Beachfront Redevelopment Parameters for Consideration as part of RFP for Beach Area 1 Lands - Sept. 15, 2020
Review report documents

Beachfront planning parameters presentation to Committee of the Whole - Sept. 15, 2020
Review the presentation documents
Watch the presentation

Deloitte retained to help prepare RFP documents
Read the staff report here

Town moves ahead with parking study
Read the staff report here

Q&A Main Street Market

Market Kiosk Q&A Dec 6

Six firms chosen to advance to RFP phase
Press release Request for Proposals beachfront October 2019

544 River Rd. W. site chosen for arena and library
Press release Twinpad arena and library sites selected

Official list of RFEOI respondents

Press release RFEOI respondents list September 2019

Nine submissions received through RFEOI

Press release RFEOI responses September 2019

Deadline extended Request For Expressions of Interest

RFEOI submission deadline extension

Request For Expressions of Interest document

Letter - Invitation to respond to RFEOI-001

Request For Expressions of Interest ad

RFEOI AD July 2019

Municipal Class EA Notice of Study Commencement

Main Street EA - Notice of Commencement

Q&A - Here is the latest on beachfront development

Library update Q&A

Q&A - Here is the latest on beachfront development

Q&A - Downtown Master Plan in effect

Q&A - Relationship with FRAM Building Group and the Lapsing of the Letter of Intent

Q&A - Why the Main Street Market is ending

Improved Downtown Master Plan moving forward

Press release Development update

Statement from Mayor Nina Bifolchi in response to letter from FRAM president

Press release FRAM March 2019

Creating the climate for success

Press release development

Town taking new direction with development of downtown and beachfront

Press release New direction on downtown and beachfront development

Archived News 2014-2018

Phase 1 redevelopment (revised)


Phase 1 redevelopment


Planning for Wasaga's new downtown

Town of Wasaga Beach - Downtown project

Downtown conceptual drawings presented at Aug. 15, 2018 community meeting

Wasaga Beach Development

Frequently asked questions about the FRAM Letter of Intent

Q&A - Letter of Intent

$650-million Wasaga Beach project closer to reality


Wasaga Beach one step closer to development


Council agrees to sign non-binding Letter of Intent with developer


Wasaga council gives blessing to agreement with FRAM


Town of Wasaga Beach signing letter of intent for downtown project

Press release Letter of Intent with FRAM for Downtown Wasaga Beach

Community Hub Economic Analysis


CBRE Wasaga Beach Community Hub Economic Analysis - Final Report March 2018

Fact Sheet: Downtown Wasaga Beach Community Improvement Plan

CIP Fact Sheet

Fact Sheet: Downtown Wasaga Beach

Downtown Fact Sheet

Fram-Slokker identified as preferred development partner for downtown Wasaga Beach

Press release Fram Building Group and Slokker Canada

Wasaga Beach moving forward with redevelopment


Fram/Slokker short-listed as preferred developer


Downtown Master Plan approved


Community reacts positively to the plan direction


Municipal Expropriation Presentation for Town of Wasaga Beach

Municipal Expropriation Presentation - June 20, 2017

Pre- 2014

Beach 1 & 2 Development Project

The Town completed a Visioning Project for Beach Area 1 & 2 in 2011 with input from the public along the way.  The purpose of the visioning exercise was to develop a long-term vision for the future of the main tourist beach area in Wasaga Beach that Council could put forward as representing the thoughts and wishes of the community.  Council identified the implementation of the Strategic Vision as a priority and then approved the implementation of the plan.

Starting in 2012, continuing in 2013 and now into 2014 Council has done the groundwork for the re-development of Beach Area 1 & 2.  Council has worked with staff and outside experts to develop a series of policies to direct and encourage the development outlined in the vision.  The final work on these policies is now complete and will be presented to Council this September. The new policies include:

  1. Official Plan and Zoning Amendments for the area to encourage development
  2. Community Improvement Initiatives in the Official Plan to preserve and enhance public space and access

Council also undertook a hotel feasibility study for the Beach Area 2 lands that indicated that the property could support a 80 unit resort style hotel integrated with residential uses and public amenities on the 10 acres of Town owned land.

To complement this work Council has embarked on physical improvements to the streetscape along Mosley Street from Spruce Street to 3rd Street to improve pedestrian access and make the area more welcoming for residents and visitors. The first phase of these improvements is currently underway and will be completed this fall at a cost of $847,000. The second phase will be considered as part of the 2015 Capital Budget. These works are in the public spaces along Mosley Street and surrounding areas that are intended to be permanent and complement the eventual redevelopment of the private properties in the area. Funding for this work is coming from reserves that will be paid back when the Town sells some of the land it has assembled in the area to developers willing to develop their lands in keeping with Council's vision.

Council also directed that more events be moved to the Playland Parking lot and supported the move with the purchase of a portable stage.  This past year several community and special events have been held in the parking lot, re-named as Festival Square when events are taking place.  The intent is to use this space for festivals and events that residents and visitors can enjoy along with the beautiful beach. Stay tuned as more events are planned for the space in 2015.