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Town of Wasaga Beach

Town of Wasaga Beach > Town Hall > Economic Development > Build Wasaga > Downtown Development Master Plan

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Moving Wasaga Beach Forward

Council is planning to issue a Request for Proposals for the development of town-owned land at the main beachfront. The RFP will be issued in 2020. The intent is to revitalize this area of the community for residents and visitors.

For a look the work undertaken to reach the RFP stage read below:


About the Wasaga Beach Downtown Development Master Plan

Downtown Wasaga Beach OPA and Zoning

The Wasaga Beach Downtown Development Master Plan was approved by council on March 28, 2017.

In April 2017, town council authorized a Request for Expression of Interest (RFEOI) seeking development partners to work with the town on the development of the downtown and beachfront.

In May 2017, the Downtown Steering Committee and the RFEOI Review Committee undertook a review of the proposals and FRAM/Slokker scored the highest.

Based on the review, the Downtown Steering Committee passed a resolution recommending FRAM/Slokker as the preferred developer. This was subject to due diligence.

A third party audit took place to ensure the FRAM Building Group (FRAM) had the financial strength to carry out the project to the satisfaction of the town.

On July 20, 2017, Committee of the Whole granted conditional approval to FRAM to be the development partner with the town for town-owned lands in the Downtown and Beach Area 1 and 2, subject to the third party audit.

The audit resulted in a positive report. On Dec. 12, 2017, General Government Committee recommended working with FRAM on the creation of a development agreement. Work on this commenced.

On July 6, 2018, Committee of the Whole recommends that a binding Letter of Intent (LOI) be prepared and entered into with FRAM.

The LOI was approved on July 24, 2018.

A new council was sworn in on Dec. 5, 2018.

The majority of council heard a common theme during the election campaign.

  1. People were not happy with the previous council's plans to see condominums constructed at Beach Area 2
  2. People were not happy with certain aspects of the previous council's plans for developing the downtown, i.e. mandatory requirement that the new arena and library be located in the downtown, and the prescriptive language in the Official Plan.

Given the feedback from the electorate, Coordinated Committee recommended that council allow the Letter of Intent to lapse with FRAM as of Dec. 31, 2018. Council agreed and the LOI lapsed.

The town in June 2019 issued a new Request for Expressions of Interest (RFEOI) for the development of Beach Area 1 based on the input from the development community, the needs of the community, the provisions in the downtown master plan and best practice.

Learn more here.

The results of the RFEOI can be found here and here.

The town will then issue a Request for Proposals (RFP) in 2020 to develop the various aspects of the beachfront based on the responses to the RFEOI.

Council welcomes development that meets provincial policies and the town's vision for the area as expressed in the Official Plan and Design Guidelines, grows the tax base and at the same time reflects the desires of the residents who live here.

DT MasterPlan.jpg 

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To view Downtown Development Master Plan